Stop Toast Brutality

I spotted this ad as a billboard on the drive to the office one morning. It got an instant laugh. Why? Because this happens to everyone and it probably happened to me that same morning. It’s also why this ad for Gaylea spreadable butter has worked so well. It used a relatively common problem and presented Gaylea as the instant solution to the common angst of tortured toast.

Kudos to John St, the Toronto based agency who created this ad.