2 simple reasons why trade shows work

It has been a whirlwind month for McClay Design. The simple reason is trade shows – this month I have been to the Royal Winter Fair, Horse 3, and the Mane Event. When  it comes right down to it, I haven’t been busier or happier.

Here are a couple reasons why trade shows have worked  to build your business:

  1. You’re fishing where the fish are. Where else can you find potentially pre-qualified leads in one place than an industry trade show? 
  2. Networking is welcomed, encouraged and expected. Jump into a conversation about the challenges faced by a potential customer and just see where that goes.

If you haven’t visited a trade show lately you are missing out on a great opportunity to network and build your business.